myrahindleymakeuptutorial: pixie-shit: womanhouse: OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink’s slogan was “Things are going to be OK.” OK Soda was intentionally marketed at the difficult Generation X and Generation Y markets, and attempted to cash in on the group’s existing disillusionment and disaffection with standard advertising campaigns; the concept was that the youth market was already aware that they were being manipulated by mass-media marketing, so this advertising campaign would just be more transparent about it. (via nedhepburn) I think this came in “suicide” flavour. Also, the artist that created the drawings for the campaign is Daniel Clowes -this would have been the only reason for me to buy the soft drink.
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myrahindleymakeuptutorial:

pixie-shit:

womanhouse:

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink’s slogan was “Things are going to be OK.”

OK Soda was intentionally marketed at the difficult Generation X and Generation Y markets, and attempted to cash in on the group’s existing disillusionment and disaffection with standard advertising campaigns; the concept was that the youth market was already aware that they were being manipulated by mass-media marketing, so this advertising campaign would just be more transparent about it.

(via nedhepburn)

I think this came in “suicide” flavour.

Also, the artist that created the drawings for the campaign is Daniel Clowes -this would have been the only reason for me to buy the soft drink.

Source: nedhepburn

1453 Notes/ Hide

  1. onsicksadworld reblogged this from thugzmansion
  2. koichialtair reblogged this from ultrazapping
  3. sweetbabydanzig reblogged this from santimountain and added:
    I want to find the OK diet soda.
  4. myheartspilled reblogged this from gypsymothsradiotalk
  5. drjdre reblogged this from pressrecord
  6. yelvis reblogged this from ryanage and added:
    This is so cool I can hardly stand it.
  7. santimountain reblogged this from pressrecord
  8. ryanage reblogged this from pressrecord and added:
    i would be interested in this. and if i were anything like my ex, i’d just swear that i loved it when it existed.
  9. pressrecord reblogged this from whatiremembered
  10. writinginthenude reblogged this from whatiremembered
  11. whatiremembered reblogged this from zombiegrinder and added:
    OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted
  12. stoneage-love reblogged this from hanavar
  13. hanavar reblogged this from acne
  14. daloris-warner reblogged this from danielclowes
  15. exoticcarwreck reblogged this from nedhepburn
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  17. 420ftqueenie reblogged this from yeezytaughtme
  18. yeahsomymomhatesyou reblogged this from boybitch
  19. paintwithwords reblogged this from funkyfest and added:
    why do i find that to be so hilarious..? ‘cause it’s so accurate? ‘cause i wish it would come back? someone make it...
  20. yourdickisnotproportionate reblogged this from smashedwordbrokenopen
  21. smashedwordbrokenopen reblogged this from boybitch
  22. boybitch reblogged this from funkyfest and added:
    OK Soda was intentionally marketed at the difficult Generation X and Generation Y markets, and attempted to cash in on...